"These days, it’s not about when advertisers pre-release their Super Bowl commercial – it’s about how.
To put a twist on this year’s Superbowl pre-release, we created an interactive game on Facebook called, “Race the Light,” where we release 60 one-second clips of our Audi Super Bowl commercial. The mission of the game is to find all 60 clips (which are hidden) before time is up. If you succeed, then you unlock the full commercial and can enter a contest for a trip to the Audi Sportscar Experience. So click to see if you’re up to the challenge."
The price of the 30 second Super Bowl ad spot for 2012 is US$3.5 million!
The Super Bowl ad sees Audi sporting their new signature LED headlights. “With a humorous twist at the end, Audi LEDs, which at 5,500 Kelvin mimic daylight put a stake in one of the most hyped trends of the decade,” said Scott Keogh, CMO of Audi of America.
Super Bowl 2012 between Giants vs Patriots is at 02/05, 6:30 PM (ET).
Here's a chart that explains the importance of the Super Bowl ads.
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